What Businesses and Advertisers Should Know Before Advertising on Social Media Websites
Social Media, Software & Privacy Articles
By Pedram Tabibi There are two growing areas of apparent need for our clients in 2019, Tabibi said. “First is data privacy. Because of the
The continuing growth and business integration of social media platforms such as Facebook, Twitter, LinkedIn and Google+ signifies that social media is entering all aspects of everyday life. Businesses, for one, increasingly rely on social media to promote their brand, advertise products, and connect with clients and potential clients. In fact, 2012 will mark the first time that online advertising spending will surpass print advertising spending in total dollars.
Twitter’s popularity is growing by the day, and the “Tweet” is now a daily (and preferred) method of communication for many. According to the info-graphic below, there are currently over 465 million registered Twitter accounts, and well over 100 million active users. Even I entered the Twitter world @PedramTabibi. More importantly, Twitter is beginning to see substantial revenue. Twitter’s projected advertising revenue will surpass half a billion dollars ($540 million) by 2014.
Imagine landing a job interview. How do you prepare yourself? You might read about the company, prepare for questions, bring your resume and arrive on time. Then, the interviewer begins by asking for the username and password of all your social media accounts. Surprised? Don’t be. Reports on emerging employment practices show your interview starts long before you arrive; it starts online with your social media accounts. Welcome to the age of the “social media interview.”
Employees spend time on social media platforms at work while also promoting themselves. If a company contributes content or otherwise assists in building an employee’s social media account, who owns the account and who should reap the fruits of the account’s success?
The social media rise through websites including Facebook and Twitter and the increased use of electronic communication has dramatically shifted advertising to the Internet.