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Articles : White Paper: Mitigating the Business Risks of Social Media

White Paper: Mitigating the Business Risks of Social Media

By: Paul Rubell

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Social media is rapidly emerging as an effective means for businesses to engage their customers. Through the use of social media, customers can be made to feel and behave like part of a company’s brand and culture. The benefits of this viral marketing may directly impact a company’s bottom line. However, there are potential pitfalls that may arise out of the use of corporate social media.